Hilton Arabic Logo in Bannai Script : خط كوفي مربع

This art project involves the creation of a distinctive new logo for Hilton Hotels and Resorts, specifically tailored for their Middle Eastern clientele. The rebranding features a bespoke design that harmonizes traditional and modern elements, effectively bridging cultural aesthetics with contemporary branding.

Logo Design:
The new Hilton logo employs the Kufic cubic font, also known as Cubic Bannai script, which offers a unique blend of traditional Arabic calligraphy and modern design. This choice of typography not only respects the rich cultural heritage of the Middle East but also imbues the logo with a sophisticated, geometric appeal that stands out in the hospitality sector.

Color Palette:
The logo’s color scheme is a nuanced combination of the iconic Latin Hilton blue and the serene hues of pool or sea water on a sunny day. This palette symbolizes tranquility and luxury, reflecting the clear, calming waters of the Middle Eastern resorts. The interplay of these colors ensures the logo is both visually striking and soothing, evoking the serene beauty of the region's landscapes.

Social Media Flyer Post:
The flyer for social media showcases the new logo prominently, set against a stunning backdrop of Doha, Qatar. The visual captures the essence of the city’s resort lifestyle, featuring crystal-clear blue waters and sunlit skies. The flyer emphasizes the harmonious blend of the logo’s color palette with the natural beauty of Doha, creating an inviting and luxurious impression. The design is both eye-catching and elegant, perfect for engaging potential clients and guests on digital platforms.

Business Card Design:
The business card design reflects the new branding with a clean, modern aesthetic. The front side prominently displays the new Hilton logo in its signature colors against a sophisticated background. The use of white space and minimalist design elements ensures the logo stands out and the information remains clear.

On the reverse side, the card features contact details and additional branding elements, such as subtle water-themed patterns that complement the color scheme. The combination of the Kufic cubic font for the text and the elegant logo design gives the business card a professional yet distinctive look, resonating with the luxury and exclusivity of Hilton’s Middle Eastern resorts.

This project integrates cultural sensibilities with contemporary design, creating a refreshed brand identity for Hilton Hotels and Resorts that appeals to Middle Eastern clients. The new logo and accompanying materials embody luxury and tranquility, effectively representing the high standards and serene experience offered by the resorts in the region.